Customer: Lethbridge Polytechnic

ICP: Online Education (higher ed, K-12 trade curriculum)

Use case: Multilingual localization of curriculum-based instructional video

Content type: Trade education videos featuring working tradespeople in active shop environments

Headline metric: Alberta Education approved; 70% lower production costs; 75% faster localization; 2x bilingual content output

The customer

Lethbridge Polytechnic develops K-12 trade education videos designed to connect classroom learning to real careers. The content features working tradespeople in authentic shop environments so students can see how curriculum applies in the field. To meet provincial requirements and serve Alberta's francophone communities, every video also needs to exist in French Canadian.

The problem

The brief was simple. The execution was not. Bilingual tradespeople in Southern Alberta are extremely difficult to source, which made re-filming complex, multi-speaker shop demonstrations in French unrealistic for a small team. Traditional dubbing would compromise realism and lose student engagement. Subtitles failed to build the on-screen authenticity the curriculum needed. And generic France-French terminology did not align with Alberta trade language, which would have undermined credibility with the very students the videos were built for. The problem was not translation. It was credibility under institutional review.

Why LipDub

Knowing Alberta Education would review the videos closely, Lethbridge needed a solution that could pass scrutiny without drawing attention to itself. The lip sync had to be nearly invisible. After researching the category, the team chose LipDub AI for three reasons. Realism strong enough to pass institutional review. Support for multi-speaker scenes filmed in active shop environments. And the ability to upload custom-recorded French audio, which let the team preserve Alberta-specific French-Canadian dialect instead of settling for a generic AI voice.

The work

Rather than compromise on regional nuance, Lethbridge built a controlled localization workflow. Scripts were translated using Alberta-specific trade terminology. French voiceovers were recorded by speakers with the right dialect. The custom audio was uploaded directly into LipDub AI. From there, the platform generated localized versions of the original tradespeople on screen. The result was French-language trade content that felt native to Alberta francophone students, even when reviewers knew the footage had been filmed in English.

The outcomes

• Alberta Education approval secured on French-Canadian trade curriculum, unlocking an audience the existing English-only library could not reach.

• 70% reduction in production costs by adapting existing content instead of commissioning new bilingual shoots.

• 75% faster localization, with French-language trade curriculum delivered without reshooting instructors or rebuilding shop environments.

• 2x increase in bilingual content output, with additional language versions produced without expanding production resources.

• 100% on-screen continuity across languages. The same tradespeople and the same demonstrations, now fluent in French-Canadian with regional dialect accuracy.

In their words

I said give me the best option out there for lip dubbing videos of high quality, and one of the very first ones that came up was LipDub AI.

Joëlle Lavergne, Lethbridge Polytechnic

They looked at it, they loved it. They thought it was insane, because they knew it was me doing the translations, but yet you have two men on camera talking in French.

Joëlle Lavergne, Lethbridge Polytechnic

The first one that's on our website, it is phenomenal. Excellent. We got approval. We put it on our website.

Joëlle Lavergne, Lethbridge Polytechnic

What's next

With Alberta Education approval secured and the localization pipeline proven, Lethbridge Polytechnic can extend French-Canadian delivery across its trade curriculum library without adding production resources. Every new video shot in English is now a bilingual asset by default, and the same workflow is ready for additional programs as demand grows.