Case Study: Edifits
Using LipDub, Edifits was able to take their original video content and rework it into a completely new product.
Edifits creates insurance & coverage policy enrollment videos that engage and convert. Personalized for every carrier, group, and language.
+15%
Month-Over-Month Increase in Revenue
+$90K Saved
Before LipDub, the client would have to spend upwards of $90,000 to commission a new shoot if they wanted a new video that explained a new coverage option.
+Brand Equity
The ability to create personalized sales videos positioned EDIFITS as an innovative company at the forefront of client service.
Problem
Imagine you work in HR, and you need to explain complex benefits options to your company's employees. Ideally, you'd want a clear, engaging video that simplifies the information and empowers them to make informed choices.
That's where EDIFITS comes in.
They specialize in creating ready-made, customizable videos specifically designed for insurance providers. Their goal? To boost employee participation in benefits enrollment by making the whole process less confusing and more user-friendly.
One of the challenges EDIFITS faced was reaching a wider audience. Their videos were fantastic, but they were limited to English. This is where LipDub AI stepped in. LipDub AI's dubbing technology allowed EDIFITS to translate their existing videos into multiple languages without the need for expensive reshoots. This meant they could reach a whole new segment of employees with their clear and informative videos.
Previously, having to create separate videos for different regions or audiences would be time-consuming and costly. With LipDub AI, EDIFITS could easily take their core video and personalize it for various audiences, saving them tons of time and resources.
“In-person sales is dying, but nothing has arisen to stem the tide. LipDub has enabled us to create a new market of personalized sales videos that can scale.”
Solution
But EDIFITS wasn't just looking to translate and adapt existing content. The remote selling environment highlighted a growing need for personalized sales videos. This is where things get really interesting.
EDIFITS researched different AI dubbing options – NeuralSync AI, HeyGen, and Synthesia. But none of them quite measured up. LipDub AI was the clear winner. Their results were top-notch, broadcast quality with dubbing that sounded natural, not robotic. It made a huge difference.
Finding a company that shared their values was just as important to EDIFITS. LipDub AI's focus on customer service really resonated with them. Plus, they both believed in making high-quality content creation accessible to everyone. It felt like a perfect fit.
LipDub AI's technology allowed EDIFITS to create high-quality, customized video content for each prospect. Think about it – a video message directly addressing a specific client's needs and concerns. That's a powerful tool in today's sales landscape, and a significant advantage over traditional methods.
“With LipDub, we can produce high-quality media that is truly custom…LipDub AI not only works, but is run by genuine people that are like-minded with our goal of making premium content accessible for new markets.”
Results
Before LipDub AI, things got expensive for EDIFITS whenever they needed a new video explaining a fresh insurance coverage option. They were looking at a whopping $90,000 just to commission a whole new shoot! Thankfully, LipDub AI changed the game. Now, they can adapt existing videos to showcase new offerings without breaking the bank.
But cost-savings aren't the only benefit. LipDub AI also allows for super-fast customization. Imagine two different insurance carriers – one uses the term "voluntary" for a specific coverage, while the other calls it "supplemental." With LipDub AI's magic, EDIFITS can easily adjust the video so the narrator uses the exact term each carrier prefers. It's a small detail, but one that makes a big difference in delivering clear and relevant information.
The ultimate outcome? Employees are better informed about their insurance options, leading to higher enrollment rates for the carriers that EDIFITS partners with. Everyone wins!
